Corporate branding : Purpose/people/process : Towards the second wave of corporate branding.

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Bibliographic Details
Online Access:	Full text (MCPHS users only)
Other Authors:	Schultz, Majken, Antorini, Yun Mi, Csaba, Fabian F.
Format:	Electronic eBook
Language:	English
Published:	Copenhagen : Copenhagen Business School Press, 2006
Subjects:	Branding (Marketing) Brand name products. branding.
Local Note:	ProQuest Ebook Central

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Full text (MCPHS users only)