Advancing Branding Research : a Qualitative Agenda.
The papers in this ebook provide cutting-edge empirical studies in the domain of qualitative market research, applied to branding research. One aspect of the potential richness of qualitative research is the diversity of approaches to it. These articles present four diverse ways to conduct qualitati...
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| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Emerald Group Publishing Limited,
2014
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
