Consumer culture theory /

This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Other Authors: Cross, Samantha (Editor), Ruvalcaba, Cecilia (Editor), Venkatesh, Alladi (Editor), Belk, Russell W. (Editor)
Format: Electronic eBook
Language:English
Published: Bingley, UK : Emerald Publishing Limited, 2018
Edition:First edition.
Series:Research in consumer behavior ; v. 19.
Subjects:
Local Note:ProQuest Ebook Central