Consumer culture theory /

This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.

Saved in:
Bibliographic Details
Online Access: Full text (MCPHS users only)
Other Authors: Cross, Samantha (Editor), Ruvalcaba, Cecilia (Editor), Venkatesh, Alladi (Editor), Belk, Russell W. (Editor)
Format: Electronic eBook
Language:English
Published: Bingley, UK : Emerald Publishing Limited, 2018
Edition:First edition.
Series:Research in consumer behavior ; v. 19.
Subjects:
Local Note:ProQuest Ebook Central
Description
Summary:This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:9781787439061
1787439062
9781787545045
1787545040
Source of Description, Etc. Note:Online resource; title from PDF title page (EBSCO, viewed February 09, 2018).