Consumer culture theory /
This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.
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Online Access: |
Full text (MCPHS users only) |
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Other Authors: | , , , |
Format: | Electronic eBook |
Language: | English |
Published: |
Bingley, UK :
Emerald Publishing Limited,
2018
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Edition: | First edition. |
Series: | Research in consumer behavior ;
v. 19. |
Subjects: | |
Local Note: | ProQuest Ebook Central |
Summary: | This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world. |
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Physical Description: | 1 online resource |
Bibliography: | Includes bibliographical references and index. |
ISBN: | 9781787439061 1787439062 9781787545045 1787545040 |
Source of Description, Etc. Note: | Online resource; title from PDF title page (EBSCO, viewed February 09, 2018). |