New technologies and branding /
Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the...
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London, UK : Hoboken, NJ :
ISTE, Ltd. ; Wiley,
2018
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| Series: | Innovation, entrepreneurship, management series. Innovation and technology set ;
v. 4. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
