Marketing services and resources in information organizations /
With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Res...
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Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge, MA :
Chandos Publishing, An imprint of Elsevier,
2018
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| Series: | Chandos information professional series.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
