Marketing identities : the invention of Jewish ethnicity in Ost und West /
Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern mar...
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Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Detroit :
Wayne State University Press,
2018
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
