Consumer Boycotts : Effecting Change through the Marketplace and Media.
Monroe Friedman discusses different types of boycotts, from their historical focus on labour and economic concerns, to the more recent inclusion of issues such as minority rights, animal welfare and environmental protection.
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Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Routledge,
1999
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
