Persuasive technology : using computers to change what we think and do /

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captol...

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Bibliographic Details
Online Access:	Full text (MCPHS users only)
Main Author:	Fogg, B. J.
Format:	Electronic eBook
Language:	English
Published:	Amsterdam ; Boston : Morgan Kaufmann Publishers, 2003
Series:	Morgan Kaufmann series in interactive technologies.
Subjects:	Persuasion (Psychology) > Computer programs. Human-computer interaction. Persuasion (Psychology) Persuasion (Psychology) > Data processing > Social aspects. World Wide Web > Social aspects. Computers > Social aspects. Persuasive Communication Attitude to Computers dissertations. Academic theses.
Local Note:	ProQuest Ebook Central

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Persuasive technology : using computers to change what we think and do /

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