CityEvents : place selling in a media age /

A historical inquiry into the ways European cities have used large international events to raise their profile internationally.

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Bibliographic Details
Online Access:	Full text (MCPHS users only)
Main Author:	Rennen, Ward
Format:	Thesis Electronic eBook
Language:	English
Published:	[Amsterdam] : Vossiuspers UvA, 2007
Subjects:	City promotion > Europe. Sports > Europe > Marketing. dissertations. Academic theses.
Local Note:	ProQuest Ebook Central

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Full text (MCPHS users only)