Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
BA proven approach to revenue-generating marketing and client development/b iProfessional Services Marketing/i is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its iSecond Edition/i, covers five key areas that a...
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| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
2013
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| Edition: | Second edition. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
