Color forecasting for fashion /
Color is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choose similar color...
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Laurence King Publishing,
2012
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| Series: | Portfolio skills. Fashion & textiles.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
