Marketing education : constructing the future /
How do we ensure that marketing academics create knowledge that is relevant, reaches the appropriate audiences, informs practice and contributes to further development of the profession and discipline of marketing? What part is, and should be, played by marketing education? What is the knowledge bas...
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bradford, England :
Emerald Group Pub.,
2006
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| Series: | Marketing intelligence & planning ;
v. 24, no. 3. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
