Business essentials for strategic communicators : creating shared value for the organization and its stakeholders /
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issu...
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Main Authors: | , |
Format: | Electronic eBook |
Language: | English |
Published: |
New York City :
Palgrave Macmillan,
2014
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Subjects: | |
Local Note: | ProQuest Ebook Central |