Marketing essentials for independent lodgings /

Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business's name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics,...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Authors: Lanier, Pamela (Author), Lanier, Marie (Author)
Format: Electronic eBook
Language:English
Published: New York, NY : Business Expert Press, 2017
Edition:First edition.
Series:Tourism and hospitality management collection.
Subjects:
Local Note:ProQuest Ebook Central