The no B.S. guide to direct marketing /

"Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY busin...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Authors: Kennedy, Dan S., 1954- (Author), Proctor, Craig (Author), Glass, Ben (Author)
Format: Electronic eBook
Language:English
Published: [Irvine, California] : Entrepreneur Press, 2018
Edition:Third edition.
Series:No B.S. series.
Subjects:
Local Note:ProQuest Ebook Central