Pop city : Korean popular culture and the selling of place

Pop city : Korean popular culture and the selling of place /

"This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"--

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Oh, Youjeong (Author)
Format: Electronic eBook
Language:English
Published: Ithaca : Cornell University Press, 2018
Subjects:
Place marketing > Korea (South) > History > 21st century.
Popular culture > Korea (South) > History > 21st century.
Popular music > Korea (South) > History and criticism.
Television plays, Korean > History and criticism.
Local Note:ProQuest Ebook Central

Internet

Full text (MCPHS users only)

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