Creativity and advertising : affect, events and process /
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of...
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Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Abingdon, Oxon :
Routledge,
2013
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
