Creativity and advertising : affect, events and process /
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of...
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Full text (MCPHS users only) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Abingdon, Oxon :
Routledge,
2013
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Cover; Title; Copyright; Contents; 1 Introducing the sensational world of creativity and advertising; Structure of the book; Note; 2 Strangely revealing; The rise of creative advertising; Revealing and disclosing; Conclusion; Notes; 3 The poetics of advertising; Arts and crafts; The poetics of improvisation; Conclusion; Note; 4 Playful combinations; Generation; Play; Combinatorial approaches; Conclusion; Notes; 5 Sensational dimensions; Viscerality; Affect; Bodies of ideas; Conclusion; Notes; 6 Vivid living, excess and the marketplace; Transgression; Conclusion.
- 7 Creativity and the Counter-EnlightenmentContext; Life: a project; Volo ergo sum; Idealism; Conclusion; Note; 8 Embodying culture; Insides without an outside; Biosemiosis; Imagination and the human bubble; Conclusion; 9 Concrescence and the unfashionably new; Malleability; Beyond predetermination; Conclusion; 10 Excessive media; Crafting media; Affordances; Imagining media; Ecological creativity; Transversal imperatives; Conclusion; Note; 11 Conclusions; Representation; Will; Note; Bibliography; Index.
