Sensory and consumer research in food product design and development /
During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the syste...
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Full text (MCPHS users only) |
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| Main Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Ames, Iowa :
Wiley-Blackwell,
2012
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| Edition: | Second edition |
| Series: | IFT Press series.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
