The end of membership as we know it : building the fortune-flipping, must-have association of the next century /
BHow new membership models can help associations survive and thrive in today's evolving environment/b The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. No, membership is not dead, argues author Sarah...
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Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco, Calif. :
Jossey-Bass,
2013
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| Series: | ASAE/Jossey-Bass Series.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
