Niche envy : marketing discrimination in the digital age /
We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over pers...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge, Mass. :
MIT Press,
2006
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
