Marketing : the basics /
Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.
Saved in:
| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2009
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| Edition: | 2nd ed. |
| Series: | Basics (Routledge (Firm))
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
