Marketing : the basics /
Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2009
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| Edition: | 2nd ed. |
| Series: | Basics (Routledge (Firm))
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
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| 100 | 1 | |a Moore, Karl, |d 1955- |1 https://id.oclc.org/worldcat/entity/E39PCjtTCGXKJ3x6QtbwmKQM8y | |
| 245 | 1 | 0 | |a Marketing : |b the basics / |c Karl Moore and Niketh Pareek. |
| 250 | |a 2nd ed. | ||
| 260 | |a London ; |a New York : |b Routledge, |c 2009. | ||
| 300 | |a 1 online resource (vi, 240 pages) : |b illustrations | ||
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| 490 | 1 | |a The basics | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing. | |
| 520 | |a Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century. | ||
| 588 | 0 | |a Print version record. | |
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| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Consumer behavior |x Research. | |
| 650 | 0 | |a Export marketing |x Management. | |
| 700 | 1 | |a Pareek, Niketh. | |
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| 776 | 0 | 8 | |i Print version: |a Moore, Karl, 1955- |t Marketing. |b 2nd ed. |d London ; New York : Routledge, 2010 |z 9780415778992 |w (OCoLC)500984730 |
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