Marketing in the tourism industry : the promotion of destination regions /
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative su...
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| Online Access: |
Full text (MCPHS users only) |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Taylor and Francis,
2013
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| Series: | Routledge Library Editions: Tourism.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
