Craft obsession : the social rhetorics of beer /
"Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how...
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Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Carbondale :
Southern Illinois University Press,
2016
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
