E-Consumers in the era of new tourism /
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also d...
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| Online Access: |
Full text (MCPHS users only) |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore :
Springer,
2016
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| Series: | Managing the Asian century.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
