E-Consumers in the era of new tourism

E-Consumers in the era of new tourism /

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also d...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Other Authors: Sezgin, Erkan (Editor)
Format: Electronic eBook
Language:English
Published: Singapore : Springer, 2016
Series:Managing the Asian century.
Subjects:
Travel > Computer network resources.
Tourism > Computer network resources.
Marketing
marketing.
Local Note:ProQuest Ebook Central
Table of Contents:
  • Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age
  • Chapter 2: Mobile Communication and Applications in Tourism
  • Chapter 3: Usage of E-loyalty Programs in Hospitality Industry
  • Chapter 4: New Toy of Marketing Communication in Tourism: Gamification
  • Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis
  • Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok
  • Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park
  • Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers.

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