Advertising : types, trends, and controversies /
"In today's cluttered media environment, advertisers are constantly in search of new ways to improve the strength and effectiveness of their advertisements. They are continuously competing for the limited attention resources of consumers. In this book, the authors present current research...
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| Online Access: |
Full text (MCPHS users only) |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Nova Science Publishers,
2012
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| Series: | Advertising: Media, Marketing and Consumer Demands.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
