Marketplace Lifestyles in an Age of Social Media.
Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect amomg scholars. This book approaches the concept of lifestyle from a current.
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| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Taylor and Francis,
2014
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
