Social Media and Big Data in Consumer Behaviour.

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Grewal, Dhruv
Other Authors: Roggeveen, Anne, Biswas, Dipayan
Format: Electronic eBook
Language:English
Published: Bradford, West Yorkshire : Emerald Group Publishing Limited, 2016
Series:Journal of Consumer Marketing.
Subjects:
Local Note:ProQuest Ebook Central

MARC

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490 1 |a Journal of Consumer Marketing ;  |v v. 33 
504 |a Includes bibliographical references. 
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650 0 |a Consumer behavior. 
650 0 |a Marketing  |x Social aspects. 
650 0 |a Social media. 
650 7 |a social media.  |2 aat 
700 1 |a Roggeveen, Anne. 
700 1 |a Biswas, Dipayan. 
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