Marketing in a digital world /
Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understand...
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley, UK :
Emerald Publishing Limited,
2019
|
| Edition: | First edition. |
| Series: | Review of marketing research ;
v. 16. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
