Changing the game : my career in collegiate sports marketing

Changing the game : my career in collegiate sports marketing /

"Many Kentuckians, especially those involved in intercollegiate athletics, have heard the name Jim Host. But few, even those influenced by his professional accomplishments, know his full story. Host played a crucial role in the development of collegiate sports. Taking on numerous responsibiliti...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Host, Jim, 1937- (Author)
Format: Electronic eBook
Language:English
Published: Lexington : The University Press of Kentucky, 2020
Subjects:
Host, Jim, > 1937-
Sports > United States > Marketing.
Radio broadcasting of sports > United States.
Television broadcasting of sports > United States.
College sports > Economic aspects > United States.
Local Note:ProQuest Ebook Central

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