Touch : building your brand in the experience economy /
From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences ""the new luxury"". So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms custo...
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| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore :
Marshall Cavendish Business,
2020
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Introduction
- CHAPTER 1 The Bespoke Experience
- Chapter 2 The Social Experience
- Chapter 3 The Event Experience
- Chapter 4 The brick-and-mortar shop experience
- Chapter 5 The Heritage Experience
- Chapter 6 The Cultural Experience
- Chapter 7 The Service Experience
- Chapter 8 The Digital Experience
- Chapter 9 The Overall brand experience
- Chapter 10 Experiences and Cultural Moments
- About the Author.
