Brands, consumers, symbols, & research : Sidney J. Levy on marketing /
"Sidney J. Levy is a prolific, internationally-recognized and award-winning writer whose ideas began to influence marketing executives in the late 1940s. His ideas continue to impact how we think about marketing's role in management, how managers develop products and brands, how they under...
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Full text (MCPHS users only) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
1999
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
