Brands, consumers, symbols, & research : Sidney J. Levy on marketing

Brands, consumers, symbols, & research : Sidney J. Levy on marketing /

"Sidney J. Levy is a prolific, internationally-recognized and award-winning writer whose ideas began to influence marketing executives in the late 1940s. His ideas continue to impact how we think about marketing's role in management, how managers develop products and brands, how they under...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Levy, Sidney J., 1921-
Other Authors: Rook, Dennis W.
Format: Electronic eBook
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, 1999
Subjects:
Marketing > United States.
Advertising > United States.
Consumer behavior > United States.
Local Note:ProQuest Ebook Central
Table of Contents:
  • Stalking the amphisbaena (1996)
  • The exemplary research (1953)
  • Broadening the concept of marketing (1969)
  • Cigarette smoking and the public interest (1963)
  • What kind of corporate objectives? (1966)
  • Beyond marketing : the furthering concept (1969)
  • Demarketing, yes, demarketing (1971)
  • Marketing and aesthetics (1974)
  • Marcology 101 or the domain of marketing (1976)
  • A rejoinder: toward a broader concept of marketing's role in social order (1979)
  • The heart of quality service (1989)
  • Absolute ethics, relatively speaking (1993)
  • The product and the brand (1955)
  • Brands, trademarks, and the law (1981)
  • The two tiers of marketing (1990)
  • Marketing stages in developing nations (1991)
  • Defending the dowager : communication strategies for declining main brands (1993)
  • Symbols for sale (1959)
  • Symbols of substance, source, and sorcery (1960)
  • Symbolism and life style (1963)
  • The public image of government agencies (1963)
  • Imagery and symbolism (1973)
  • Myth and meaning in marketing (1974)
  • Symbols, selves, and others (1981)
  • Meanings in advertising stimuli (1986)
  • Semiotician ordinaire (1987)
  • Constructing consumer behavior : a grand template (1991)
  • The cake eaters (1957)
  • Looking at the ladies, lately (1960)
  • Phases in changing interpersonal relations (1962)
  • Social class and consumer behavior (1966)
  • Psychosocial reactions to the abundant society (1967)
  • The discretionary society (1970)
  • Emotional reactions to the cutting of trees (1973)
  • Consumer behavior in the United States (1977)
  • Arts consumers and aesthetic attributes (1980)
  • Social division and aesthetic specialization : the middle class and musical events (1980)
  • Psychosocial themes in consumer grooming rituals (1983)
  • Synchrony and diachrony in product perceptions (1983)
  • Consumer behavior in the United States : the avid consumer (1987)
  • Giving voice to the gift : the use of projective techniques to recover lost meanings (1993)
  • Cultural harmonies and variations (1993)
  • Qualitative research (1994)
  • Motivation research (1958)
  • Thematic assessment of executives (1963)
  • New dimension in consumer analysis (1963)
  • Focus groups : mixed blessing (1973)
  • Musings of a researcher : the human side of interviewing (1975)
  • Hunger and work in a civilized tribe: Or, the anthropology of market transaction (1978)
  • Interpreting consumer mythology : a structural approach to consumer behavior (1981)
  • Dreams, fairy tales, animals, and cars (1985)
  • Marketing research as a dialogue (1988)
  • Autodriving : a photoelicitation technique (1991).

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