The interface : IBM and the transformation of corporate design, 1945/1976 /
In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. W...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Minneapolis, Minn. :
University of Minnesota Press,
2011
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| Series: | Quadrant Book.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
