Recycling & redesigning logos : a designer's guide to refreshing & rethinking design /

This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.

Saved in:
Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Hodgson, Michael (Michael R.)
Other Authors: Porter, Matthew
Format: Electronic eBook
Language:English
Published: Beverly, Mass. : Rockport Publishers, 2010
Subjects:
Local Note:ProQuest Ebook Central