Organizational culture, business-to-business relationships, and interfirm /

"Organizational Culture, Business-to-Business Relationships, and Interfirm Networks" provides deep understanding about business-to-business and organizational relationships. Studies in this volume identify real-life relationship paradoxes and explain how firms manage, not solve, these para...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Other Authors: Woodside, Arch G.
Format: Electronic eBook
Language:English
Published: Bingley, UK : Emerald, 2010
Series:Advances in business marketing & purchasing ; v. 16.
Subjects:
Local Note:ProQuest Ebook Central