National image & competitive advantage : the theory and practice of place branding

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Bibliographic Details
Online Access:	Full text (MCPHS users only)
Main Author:	Jaffe, Eugene D.
Other Authors:	Nebenzahl, Israel D.
Format:	Electronic eBook
Language:	English
Published:	Copenhagen : Copenhagen Business School Press, 2006
Edition:	2. ed.
Subjects:	Place marketing. Competitive advantage (International trade) National characteristics. Consumers' preferences. Marks of origin.
Local Note:	ProQuest Ebook Central

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Full text (MCPHS users only)