The role of information and communications technology in transforming marketing theory and practice /
There have traditionally been different ways in which to view the marketing task, distinctions that have been drawn to facilitate the level of insight available to managers involved in marketing the firm's offer. A traditional distinction has been between business-toconsumer (B2C) and business-...
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Bradford, England] :
Emerald Group Pub.,
2004
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| Series: | Journal of business & industrial marketing ;
v. 19, no. 3. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
