Brain tattoos : creating unique brands that stick in your customers' minds /
Make your brand so strong customers can't get it out of their heads!
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
AMACOM,
2005
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
MARC
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| 100 | 1 | |a Post, Karen. | |
| 245 | 1 | 0 | |a Brain tattoos : |b creating unique brands that stick in your customers' minds / |c Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong. |
| 260 | |a New York : |b AMACOM, |c ©2005. | ||
| 300 | |a 1 online resource (xx, 187 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preliminaries; Contents; Chapter 1: Your Brand; Chapter 2: Brand Checkup; Chapter 3: Brand Moi; Chapter 4: Brand Warriors; Chapter 5: Branding Basics; Chapter 6: Brand Naming; Chapter 7: Four Engines of Brand Development; Chapter 8: The Fifth Engine; Chapter 9: Internal Branding; Chapter 10: Before You Brand, Protect Your Assets; Epilogue: Top-Ten Tattoo Taboos; Resources; Index; About the Author. | |
| 520 | |a Make your brand so strong customers can't get it out of their heads! | ||
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central College Complete | ||
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 7 | |a branding. |2 aat | |
| 758 | |i has work: |a Brain tattoos (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG88BhmtqVm77JfYxVDqFC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Post, Karen. |t Brain tattoos. |d New York : AMACOM, ©2005 |w (DLC) 2004014340 |
| 852 | |b E-Collections |h ProQuest | ||
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