Vulcans, earthlings and marketing ROI : getting finance, marketing and advertising onto the same planet /

Saved in:

Bibliographic Details
Online Access:	Full text (MCPHS users only)
Main Author:	Rutherford, David
Corporate Author:	Institute of Communication Agencies
Other Authors:	Knowles, Jonathan
Format:	Electronic eBook
Language:	English
Published:	Waterloo, Ont. : Wilfrid Laurier University Press, 2008
Subjects:	Advertising > Rate of return. Brand name products > Valuation. Marketing > Finance. Rate of return. Computer network resources.
Local Note:	ProQuest Ebook Central

Internet

Full text (MCPHS users only)