The History of Marketing Theory and Thought

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Bibliographic Details
Online Access:	Full text (MCPHS users only)
Main Author:	Jones, D. G. Brian
Other Authors:	Tadajewski, Mark
Format:	Electronic eBook
Language:	English
Published:	Bradford, West Yorkshire : Emerald Publishing Limited, 2020
Series:	Journal of Historical Research in Marketing Ser.
Subjects:	Marketing > Management. Marketing > Decision making. Business planning.
Local Note:	ProQuest Ebook Central

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Full text (MCPHS users only)