Persuasive Signs : the Semiotics of Advertising.
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspira...
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Full text (MCPHS users only) |
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| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin :
De Gruyter,
2002
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| Series: | Approaches to Applied Semiotics AAS.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
