How Creating Customer Value Makes You a Great Executive.
Customer value is an overused and mis-understood term. Chris Ross said, ÒThere's a strong argument for changing the term 'marketing' and renaming it 'value creation'.Ó Companies fail to create value as well as they could because tools of customer value are not known. The aut...
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Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Business Expert Press,
2017
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
