Market research methods in the sports industry /
The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley, UK :
Emerald Publishing Limited,
2018
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| Edition: | First edition. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
