Open innovation in the food and beverage industry /
Food and beverage companies are increasingly choosing to enhance internal idea development by pursuing an 'open innovation' approach, allowing the additional exploitation of external ideas and paths to market. Drawing on a range of important case studies, Open innovation in the food and be...
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford :
Woodhead Publishing,
2013
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| Series: | Woodhead Publishing in food science, technology, and nutrition ;
no. 243. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
