Emotions, Advertising and Consumer Choice.

Saved in:

Bibliographic Details
Online Access:	Full text (MCPHS users only)
Main Author:	Hansen, Flemming
Other Authors:	Christensen, Sverre Riis
Format:	Electronic eBook
Language:	English
Published:	Frederiksberg : Copenhagen Business School Press, 2014
Subjects:	Consumer behavior. Advertising > Psychological aspects.
Local Note:	ProQuest Ebook Central

Internet

Full text (MCPHS users only)