Emotions, Advertising and Consumer Choice.
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Frederiksberg :
Copenhagen Business School Press,
2014
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| Local Note: | ProQuest Ebook Central |
Table of Contents:
- ""Emotions, Advertising and Consumer Choice""; ""Table of Contents""; ""FOREWORD""; ""PART I
- Emotions in Consumer Choice""; ""CHAPTER I: The Origin of Consumer Choice Theory""; ""1. Marketing Theory""; ""2. Early Consumer Behaviour Research""; ""3. Consumer Behaviour as a Discipline""; ""4. The Content of the Present Book""; ""5. The Aim of the Book""; ""Overview""; ""CHAPTER II: Consumer Behaviour and Cognitions""; ""A. Consumer Behaviour""; ""B. Consciousness and Cognition""; ""1. Cognitive Consumer Choice Models""; ""2. Decision Processes""; ""3. The Activated Cognitive Structure""
- ""4. Multi-Attribute Models""""5. The Theory of Reasoned Action""; ""6. The Theory of Planned Behaviour""; ""7. Identifying Choice Criteria""; ""8. Non-Compensatory Cognitive Models""; ""C. Limitations of Cognitive Choice Models""; ""1. Attitude and Choice""; ""2. Alternative Views on the Role of Cognitive Processes""; ""3. Peripheral and Low Involvement Information Processing""; ""4. The Elaboration Likelihood Model""; ""5. The Role of Peripheral versus Central Information Processing""; ""6. Revitalising the Think-Feel-Do Advertising Attitude Model""; ""D. Summary""
- ""CHAPTER III: Affective Information Processing""""A. The Role of Affect in Consumer Choice""; ""1. Affect and Personality""; ""2. Attitudes and Affect""; ""3. Affect and Mood""; ""4. Affect and Emotion""; ""B. Emotions are Different from Feelings""; ""1. The Neglect of Feelings in Early 19th Century�s Psychology""; ""2. Feelings in Psychology""; ""C. Feelings in Consumer Behaviour Research and Advertising""; ""1. Hedonic Consumption and Feelings/Emotions""; ""2. Mere Exposure""; ""3. Consumer Satisfaction""; ""4. Attitudes and Emotions as Separate Constructs""; ""5. Social Feelings""
- ""6. Influence on the Nature of Choices""""7. Moods""; ""8. Affective Responses to Advertising""; ""9. Coping with Positive and Negative Emotions""; ""10. Feeling Dynamics""; ""D. Investigating Feelings""; ""1. Interview Based Measures""; ""2. Manipulating Feelings""; ""3. Psycho-Physiological Measures""; ""4. Physiological Measures""; ""5. Facial Expressions""; ""E. CMC Evidence""; ""1. Arousal or Not?""; ""F. Summary""; ""CHAPTER IV: Neuroeconomics: Emotions in Contemporary Neuropsychologial Theory and in Consumer Choice""; ""A. Background""
- ""1. Emotions in Contemporary Neurological and Neuropsychological Research""""2. The Nature of Emotions""; ""3. On Rats and Fear""; ""4. Emotions and Feelings""; ""5. The Evolution of Emotions""; ""6. Consciousness, Feelings and Emotions""; ""7. Basic and Social Emotions: Few or Many Different Emotional Brain Processes?""; ""8. Emotions, Arousal and Involvement""; ""9. Background Emotions and Moods""; ""B. Memory System""; ""1. Memory and Emotions""; ""2. The Somatic Marker Hypothesis""; ""C. Emotions in Consumer Choice Behaviour""; ""1. Three Kinds of Choice Situations""
